MVRP Receives Grant To Promote Community
December 31, 2014 By vrobison By WESLIE STRATTON
Moapa Valley Progress
The Moapa Valley Revitalization Project was recently awarded a Nevada’s Commission on Tourism grant that will be used to create, print and distribute rack cards promoting the Moapa Valley community in Nevada, southern California and southern Utah.
The project is geared toward the revitalization and beautification of the valley’s businesses, streetscape and more; with the goal of boosting tourism in the area.
“We’re so excited!” committee member Jocelyn Witsken said of the grant. “We did a lot of work on it. It has been a long process.”
Witsken said that since 2013 the committee has calculated over 1,200 volunteer hours geared toward trying to improve, revitalize, beautify and encourage community pride. She said that a lot of those hours have been spent making connections and networking to become a well-known entity eligible for grants.
“It’s really a collaborative effort between all of our members,” she said.
Committee president Mary Kaye Washburn said that the grant will fund the printing of 80,000 rack cards. The MVRP has contracted with a distribution company to distribute the cards through various travel corridors in the region.
“Possibly southern California and Southern Utah,” she said.
Washburn said that the committee funded the printing of an initial go-round of rack cards. Those cards included a list of events that take place in Moapa Valley. The new cards will be different, though.
“We’ll take that on after the first of the year,” Washburn said of the new design.
She said that the organization will try to focus on area attractions rather than inundating possible tourists with chronological events.
“We probably won’t list all events on the back,” she said, adding that they might add scan codes to the cards.
“Scan codes will provide more up to date info about events and activities,” she said. “We want to catch people’s attention to the point they will check us out.”
Washburn said that the committee will meet in January to “get their ducks in a row” and set goals for the new year.
“We’re all looking to the new year for progress and getting some things done,” she said.